Website Optimization

Search Engine Optimization, SEO, also known as Search Engine Ranking, Search Engine Positioning and Search Engine Promotion is the process of modifying a website, some changes are visible and some changes are invisible, in order to increase web visitor counts by ranking very high in the results of Search Engine searches using the most appropriate keywords describing the content of your website.

When an Internet User types a keyword or key-phrase into a search engine query box, they receive a listing of web sites that presumably offer information, products or services related to that keyword or key-phrase. Search Engines strive to list the most qualified or related web sites at the top of the results listings.

Newer generation Search Engines employ complex mathematical algorithms in an attempt to assess website themes by reading visible and invisible text. The more focused a site theme, the higher the ranking when a Search Engine User types specific keywords. A determination of which keywords are best is an essential starting point for any website optimization campaign.

Without Top Search Engine Ranking the only other effective way to drive traffic to your website is Pay-Per-Click advertising which is a very expensive and time consuming alternative.

If you would like a Free Estimate to have your website Optimized for Top Search Engine Ranking please contact me.